Challenge: An Expectation of Another Boring Annual Christmas Card

Like most B2B companies, 4INFO faced the annual dilemma of standing out during the holiday season. In an era where generic video greetings had become the norm—think stock footage of snowflakes with a corporate logo—we needed something that would actually move the needle on engagement and brand awareness.

Strategy: Make It a Brand-Building Moment

Following a comprehensive brand refresh, we saw an opportunity to transform this annual obligation into a strategic marketing asset. The mandate was clear: create holiday content that would:

• Showcase our tech-forward thinking

• Generate organic social sharing

• Strengthen client relationships

• Create natural conversation opportunities for our sales team

Execution: Custom, Animated Cards That Entertained

We launched a series of tech-themed holiday videos that cleverly integrated our product focus into cultural touchpoints. Our first campaign reimagined the iconic tongue-stuck-to-flagpole scene from "A Christmas Story," replacing the flagpole with an iPad—a perfect tie-in to our mobile advertising platform.

Results

• Immediate positive ROI through increased engagement with both clients and prospects

• Significant organic social media sharing, extending our reach without additional spend

• Created natural conversation starters for sales team follow-ups

• Established our brand as innovative and culturally relevant

Key Learning

Initial resistance from the sales team—concerned about the departure from traditional corporate messaging—transformed into enthusiasm when they saw the positive client reactions and new conversation opportunities the campaign generated.

Campaign Evolution

The success of our initial video established an annual tradition of innovative holiday content. Each year's concept evolved alongside our company's expanding capabilities, while maintaining our signature blend of tech relevance and humor.

Standout Success

Our 2015 "Autocorrect Gone Wrong" holiday video campaign achieved:

• Highest social media sharing rates in company history

• 300% increase in client engagement compared to previous holiday campaigns

• Multiple inbound inquiries from prospects who received shared videos

• Earned media coverage in industry publications

Strategic Impact

What began as a holiday greeting evolved into a powerful marketing asset that:

• Generated measurable ROI from a traditionally cost-center activity

• Created organic viral marketing opportunities

• Strengthened our position as an innovative tech partner

• Provided our sales team with unique relationship-building tools

Ready to transform your company's marketing initiatives from cost centers to revenue generators? Let's discuss how strategic thinking can elevate your standard business practices into powerful marketing assets.