The Challenge: A Complete Repositioning

When I stepped in as CMO at 4INFO, the company was at a critical inflection point. With their innovative Bullseye® Platform for precisely targeted mobile advertising ready for launch, they had the technology to transform the market—but lacked the marketing infrastructure to capitalize on it. Despite having a capable direct sales team, they faced a significant hurdle: zero inbound leads and no systematic approach to demand generation.

The Strategy: Relaunch and Scale

We identified three critical priorities:

1. Brand and launch Bullseye® with maximum market impact

2. Build a scalable demand generation engine from scratch

3. Develop and enable a high-performing channel partner network

The complexity was heightened by our decision to offer Bullseye® as a white-label solution through channel partners—requiring us to create training and enablement programs that would empower external sales teams to sell effectively.

The Execution

We implemented a comprehensive marketing transformation:

• Refreshed brand positioning to align with market opportunities

• Created compelling product packaging and sales enablement materials

• Established a multi-channel demand generation program

• Developed a comprehensive thought leadership strategy

The result was a high-performing marketing engine that consistently delivered:

• From zero inbound to 7,000-9,500 qualified leads annually

• Robust content ecosystem driving prospect engagement

• Effective sales enablement framework for both direct and channel teams

The Results

The transformation drove extraordinary growth:

• Revenue exploded from $3M to nearly $50M in just 36 months

• Established 4INFO as a market leader in its’ space

• Created a predictable, scalable revenue engine

• Built a partner ecosystem that amplified market reach

Chuck's Take

This case study demonstrates how strategic marketing leadership can transform a promising technology into a high-growth business. For B2B and SaaS companies looking to achieve similar results, the key lies in building systematic, scalable marketing operations that align with sales objectives and drive consistent revenue growth.